Upendra, a renowned director, acknowledges that the fast-paced development of technology is revolutionizing the field of filmmaking. He emphasizes the need for directors to adapt to these changes, which in turn makes their role more demanding. Upendra recently unveiled the poster for his highly anticipated movie "UI" on his birthday, September 18, sparking excitement among fans. He believes that the audience's feedback is crucial as they ultimately determine the success of a film. Upendra describes his upcoming project as another venture into unconventional storytelling. He encourages viewers to engage with the film's intricate concepts and interpretations, leveraging state-of-the-art technology to enhance the viewing experience.